Recent graduates share their experience in the Marketing Communication program.
Jennifer Spoto, '21 (MA)
Marketing Manager, HSBC Bank
As I look back at how I felt before the Master’s in Communication program, I feel like I've done a complete 180. I learn by doing, and that's what you'll experience in the program. You will choose a real client, conduct research and develop a strategy and tactics supported by that research that you interpret, and then present your comprehensive marketing plan and findings to a panel — just as you would in the real world.
Jerry Nieves, '20 (MA)
CEO and Founder, GSnow Creative
I began actively working at a marketing agency when I started the Master of Arts in Communications program. I found myself putting learning to practice on client projects, giving me added confidence in executing campaign and brand development work. After graduating, I started my agency, GoldenSnow. In the seven months that we have been in operation, we’ve worked on campaigns for a major liquor distributor, a heavy-hitting cosmetics company, and a non-profit organization, to name a few. Without my experiences at Bona's, I don't think I would be where I am.
Beth Moore, '19 (MA)
Associate Manager, Global Brand Marketing at Fisher-Price
I put together presentations every other day here… the volume of data I can sift through, put into a presentation, and present out without practicing is now a seasoned tool in my tool belt!
Megan Wagner, '11 (MA)
Chief Marketist at MW MarCom
I truly believe the IMC [Marketing Communication] program gave me an edge over other candidates.
Elaine Tooley, '10 (MA)
AVP, Advancement Communications at Wake Forest University
If you want something that's helpful and marketable, this is a fabulous program [M.A. Marketing Communications].